For a company that was only established in 2009, these guys've sure done a solid job dominating the 'lunch & laptop' market. Look around on your next commute — chances are you'll spot at least one Herschel pack. Heck, I once stopped at a traffic light and found myself fourth in a Herschel conga line.

Why so popular?

Is it the craftsmanship? The well-thought details? That signature pinstripe lining? The hundred natty pattern and colour options? The ability to match your iPhone case with your iPad case with your wallet, with your laptop case in your laptop carrying backpack with your weekend duffle bag (even your bum bag, if that's your flavour)?

We don't know — but it's working. 

Spring 2015. Image by Herschel Supply Co.

Spring 2015. Image by Herschel Supply Co.